BYTESIZE: Crack open a fresh one to unlock free movies with Grolsch beer
Campaign of the Week
- Grolsch beer has launched the “Movie Unlocker”, a new digital campaign which uses Bluetooth beacon technology to unlock free movies online with only a swipe of a bottle
- The technology, designed by Russian app developed Heads and Hands, is installed in Grolsch bottle caps and activated once tapped against a mobile or tablet device
- This campaign truly revolutionises alcohol partnerships that have often relied on coupon codes to provide a beer and movie experience for users
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